Our Quality Standards

Design is important, but a high-quality website is much more than how it looks. Here are the things we think are important for every website to have.

BUILT ON WORDPRESS

By far the most successful site builder available today. In comparison, WordPress is 27 times more popular than Wix, and 23 times more popular than SquareSpace. Thirty percent of the world’s TOP 1 million websites are built using WordPress including websites by: CNN, Fortune, TIME, Spotify, TED Talks, TechCrunch, and many more. Approximately 19.5 million (about thirty percent) of ALL websites are built using WordPress. It’s nearly 14 times more popular than Joomla, the next most used content management system (CMS). Source: https://w3techs.com/technologies/overview/content_management

 

SEARCH ENGINE OPTIMIZED

WordPress is designed to be SEO friendly out of the box, but we like to give it a little extra boost by optimizing with Yoast SEO. Additionally, all sites we build come with an SSL certificate installed, which Google announced was used as a ranking factor back in 2014. Optimized for speed, which was announced as a ranking factor in 2010. Built with search engine friendly URLs which Google recommends here. If you need more, we offer full-service Search Engine Optimization services with a “page 1” Guarantee.

 

OPTIMIZED FOR SOCIAL SHARING

Introduced in 2010, “Open Graph” provides a degree of control over how information travels from a website to a social media platform. In other words, when a link to your site is shared on Facebook, Twitter, etc. Open Graph tells the social network what to display. Failing to define these tags can result in blurry images, incorrect images, incorrect titles, and incorrect descriptions, all of which adds up to making your business look unprofessional.

 

OPTIMIZED FOR SPEED

Probably one of the least debated facts in the web development sphere is that speed is important. Research has shown that it influences everything from bounce rate, user satisfaction, conversions, revenue, and more.  If your site is slow, visitors will not stick around. And because visitors care about speed, search engines factor page speed into search ranking results. In other words, if your site loads slowly, it shows up lower in Google search results.

We address this in a number of ways. Throughout the design process, we use appropriately sized images so visitors aren’t loading oversized large file sizes. When the development work is complete, we compress site code for load efficiency. At the server level, we are optimized for running WordPress websites and offer Server Level Caching as well as a premium Content Delivery Network.

 

SECURED VIA SSL ENCRYPTION

SSL (Secure Sockets Layer) is the standard security protocol for establishing an encrypted link between a web server and a web browser. This link ensures that all data passed between the web server and browser remains private. Google, WordPress, and Firefox all collectively push for websites to be encrypted. If your site is not encrypted, it will rank lower in search results, and be flagged by Google with a “not secure” warning.

 

HARDENED AGAINST HACKING

Why would a hacker want to target a small website? It might not have anything to do with what sensitive information can be gathered. A hacked site can be used for sending spam emails, running illegal ad networks (malvertising), or hosting files (illegal pornography). Hackers target small websites because they are easier to break into.

However, with a little effort, such as changing the default database prefixes, using intelligent IP blocking, and limiting login attempts we can encourage most hackers attempting to break into your site to move on to an easier target. In addition, we protect the sites we host with the Sucuri Security platform. If a site we host does get hacked, we will clean it up for free.

 

FAVICON

A favicon is a little icon that appears in the “tab” of a browser window. It’s often a mini version of the company’s logo. Favicons are one of those tiny details that, if included no one notices, but if left out, it makes the site look unprofessional. Favicons are often overlooked by web design agencies.

 

RESPONSIVE/MOBILE FRIENDLY

The sites we develop are designed to be “responsive” to any screen size. Meaning they aren’t just desktop and mobile-friendly, they scale to fit any of the various screen sizes in use today, including smartphones, tablets, laptops, and desktops. Just prior to launching a site, we review each page of the site to ensure everything displays properly.

 

GOOGLE ANALYTICS & SEARCH CONSOLE

Sites we build are set up with Google Analytics and Search Console. Google Analytics provides data such as: What people do when on your website, how they arrived on your site, what page they leave your site from, and how much time they spend on your site, etc. Search Console shows you what keywords your site appears for in Google Searches, and how often your site is clicked on. Search console is also the best way to submit an XML sitemap to Google, and an essential step to getting

 

USER-FRIENDLY URLs

A Search Engine Friendly (SEF) URL is a well-crafted URL that provides both humans and search engines an easy-to-understand indication of what the destination page will be about. Consider the following URLs:

Friendly URL: http://wikipedia.org/Aviation/lear-jet
Unfriendly URL: like http://www.example.com/index.php?id_sezione=360&sid=3a5ebc944f41daa6f849f730f1

Using friendly URLs allows us to include a page keyword in the URL when performing search engine optimization. Additionally, when a link to your site is posted on forums, blogs, social media networks, or other online venues, the URL itself explains what the linked page is about even if the person posting doesn’t use proper anchor text.

 

SITE TITLE & TAGLINE

This is another one of those things that sticks out like a sore thumb when it’s done wrong. Your website should have your company name and tagline instead of a “work in progress” title and the default “Just another WordPress site” tagline

 

CONTACT FORM CAPTCHAS

All websites today experience a degree of contact form spambot submissions. These are contact form submissions made by automated programs rather than humans. We use Google ReCaptcha can eliminate most automated contact form submissions, however, human submissions (even spam submissions) can still make it through.

 

ONGOING UPKEEP

We maintain the sites we develop on a monthly basis, keeping the core installation of WordPress and installed plugins updated to their latest versions. We also remain available to answer questions and make updates and changes when needed. Content changes that require us to log in to a website are charged at our standard hourly rate.

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